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Wednesday, 24 October 2012

My CMO and Me




The silence was deafening for a moment, the atmosphere thick with emotion during a media parley when the World Intellectual Property Organization (WIPO) paid a visit to Copyright Society of Nigeria (COSON). The heart rendering information had just spread round that the works of the late Sir Nico Mbarga could not be found anywhere in the database of musical works around the world. Simply put, Sir Nico Mbarga while alive received little or nothing as music copyright royalties for his music exploited at home and abroad and that includes the monumental hit song Sweet Mother. The use of his works could not be tracked and so royalties he should have earned were never realized even though his works were massively exploited internationally. Sadly Sir Nico Mbarga, whose works turned many businesses into gold mines, could not be referred to as wealthy; even though his creative works when put together were equivalent to a gold mine. Ironic, isn’t it?

This, sad as it may be, has been the story of many music right owners in Nigeria for as long as can be told. Sad tales of enriching the businesses of many others and yet being unable to fend for themselves.


Our emphasis however, is not on the life of the late music icon, Sir Nico Mbarga, nor on the many others who shared the same fate as he. Our focus is on the reforms in the Nigerian music industry which once upon a time were farfetched and mere wishes. Our focus is on the system of collective rights management which has turned around the lives of talents in creative industries globally.

Consider the late pop kings Michael Jackson, Elvis Presley who were reported by Forbes to have earned 170M USD (approx. 25 Billion Naira) and 55M USD (approx. 8 Billion Naira) respectively from music in 2011.SEE HERE

What about the Reggae legend, Bob Marley whose estate is believed to gross about 6Million USD annually from music? Permit me to speak of acts like Quincy Jones, the musician extraordinaire, whose net worth is estimated at 310 Million USD (approx. 46 Billion Naira). This can only be, because his intellectual property rights are respected and protected.

Now, what differentiates our music heroes from the likes of those described above? Why do they seem to have lived a life in the reverse from their colleagues just mentioned?  I know you might be thinking, “those guys live in a civilized economy”, well you may be right but what/who makes  an economy civilized? It is the people, of course and it begins with the respect of human rights.

Nigerian music has become a force to reckon with globally. All around Africa and beyond, the names of Nigerian artistes like Tuface Idibia, P-Square, Banky W, Flavour N’abania, Frank Edwards, Sinach, Whizkid and even our Nollywood stars are well recognized internationally, even above some of our politicians (no offence intended). But of what benefit is the recognition and the air play they enjoy if all of that does not sum up to cash for their hard work?

Where lies the future of Nigerian music if all the artiste does is work hard, invest so much and get little or nothing in return? Will we not be signing off creativity if these talents are not encouraged?

It is true that Nigerian musicians may have lost huge sums of money through the exploitations of their works, locally and internationally. It is also true and good news that the loop holes which once existed in the Nigerian music scene are being plugged by the vibrant COSON, approved by the Federal Government of Nigeria as the sole CMO for music.

COSON is a national nonprofit making organization, which is well equipped to aggregate the rights of copyright owners into a pool. COSON as your music CMO is best placed to licence the use of your works on your behalf while you excel at what you are best at; music. COSON provides a cushion of regular income for you, the creator and artiste. Hand in hand with music right owners, COSON is committed to the end of the monkey dey work, baboon dey chop era.

For more on a CMO, SEE HERE

COSON believes Nigeria is a country where laws work if you insist. It is on this factor that we have excelled and weathered many storms in just 2 years of its existence.

For more information visit us at www.cosonng.com or connect with us on Facebook @ COSON.Nigeria and on twitter @ COSONNG.

E-mails are also welcome at info@cosonng.com


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